Google is sending MrBeast into the wilderness, armed with AI

MrBeast will feature Gemini, Google Health, and the Fitbit Air in upcoming videos as part of a multi-year partnership with Google. The deal will kick off with a video featuring Jimmy “MrBeast” Donaldson turning to Gemini for wilderness survival advice: > First up on September 5 is a new MrBeast video following Jimmy and his crew as they attempt to survive some of the most extreme and treacherous climates on Earth. Teams will race to navigate three of the planet’s most unforgiving landscapes — the jungle, the desert, and the Arctic — using Gemini to help them identify dangers, survive brutal weather changes, and stay one step ahead. Google says Donaldson will also use a Fitbit Air in one of his upcoming challenges and appear in a Gemini campaign from Google. The deal comes a couple of months after Donaldson’s YouTube channel became the first to hit 500 million subscribers, and a recent Bloomberg report saying YouTube has been offering prominent creators deals to keep their content exclusive to its site as more creators strike deals with Netflix.